Wix

Pricing, plans, and hidden costs

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Wix Premium Plans 2022: Which Plan is Best for Your Website?

May 2021
In-depth reviews
Wix has eight premium plans in three categories; Website plans, business plans, and enterprise ranging from $16 to $500+ monthly. If you’re new to this platform, choosing the right plan might be confusing. With our analysis, we will help you understand the features and functionality of each plan to pick the right one, which one to avoid, hidden costs, and get the best results.

Wix has eight premium plans in three categories; Website plans, business plans, and enterprise ranging from $16 to $500+ monthly. If you’re new to this platform, choosing the right plan might be confusing. With our analysis, we will help you understand the features and functionality of each plan to pick the right one, which one to avoid, hidden costs, and get the best results.

Wix pricing overview

Wix has eight different premium plans in three categories, Website plans, business plans, and enterprise ranging from $14 to $500+ monthly.


Wix website plans

come with all the features you need to apply to regular websites - ranging from $14 to $39 monthly for annual subscriptions.

Business plans

are better solutions for online sellers  - ranging from $23 to $49 monthly for annual subscriptions.

Enterprise Plan

offers custom solutions tailored for unique needs - starting at $500 per month.

Wix has eight different premium plans in three categories, Website plans, business plans, and enterprise.


All prices on the Wix pricing page (and this article) are shown in the annual subscription. The final price will be seen on the purchase page. You can pay your subscription monthly; however, we recommend the annual subscription because the longer you subscribe, the more discount you can get. If you intend to pay for the two-year and three-year plans, you will be charged at once. So, please ensure that your credit or debit card can contain the amount for a full-term upfront payment.


Free Plan

You can use Wix for free without a time limit; they will never force you to upgrade.

Custom domain name: Not included - Unprofessional

Storage space: 500MB - Enough for small and low traffic websites

Bandwidth: 500MB - Meager

Removed Wix ad: No - Unprofessional

Visitor Analytics App: Not included - you can’t use Google analytics either

24/7 Customer Care


Advantages:
  • You can create a small blogging website using this plan.
  • You can benefit from Wix’s vast image library.
  • You can also use as many free templates as the premium version allows, which is excellent.
Disadvantages:
  • You can't have a custom domain name; Wix will assign it for you; it would be something similar to accountname.wixsite.com/siteaddress, which looks unprofessional. It’s also terrible for your website SEO, meaning fewer people will find your website on Google or other search engines.
  • With only a 500MB bandwidth limit, you will be allowed to have a few visitors per month, and if you exceed your bandwidth, your visitors will hit a roadblock.
  • Wix ads will appear on every page of your website, including your favicon, which is unprofessional.
  • You won’t be able to install google analytics.
  • You won’t be able to sell products using the free plan.
Use case:

The free plan can only help you gain insight into the Wix platform; otherwise, avoid this plan.


Wix Website Plans (Non-E-commerce):

Wix Website plans are an excellent choice for regular websites, such as portfolios, resumes, personal websites, blogs, or even landing pages for your business.

Website plans don’t offer e-commerce solutions; online sellers will need to go with business plans.

Here is a quick side by side comparison:
VIP Pro Unlimited Combo Connect domain
Custom Domain
Connect your domain name with your Wix website (e.g., www.mysite.com).
Free Domain for 1 Year
Get a 1 year free domain name for the annual subscription, you will need to pay $14.95 after the first year.
Remove Wix Ads
Remove all Wix branded ads from you website.
Free SSL Certificate
Secures your sensitive data, such as IDs, credit card numbers, etc.
Bandwidth
Bandwidth is the amount of data your website can transfer to your visitors within a month, the more visitors your have, the more bandwidth you will need.
Unlimited Unlimited Unlimited 2GB 1GB
Storage Space
Storage space to upload your images, videos, audio, and documents.
35GB 20GB 10GB 3GB 500MB
Video Hours
Upload your videos on your site with Wix Video. This can be ignored since you can embed as many YouTube videos as you wish from your channel to your website without consuming your bandwidth.
5 Hours 2 Hours 1 Hour 30 Minutes
$300 Ad Vouchers
This $300 voucher can be helpful if you want to advertise your website on Google and Bing.
Site Booster App - Free for 1 year
This app helps you rank higher on search engines like Google & listed in top-tier directories such as Google, Yahoo, Bing & more; You can ignore this item because you can do this manually for free.
Visitor Analytics App - Free for 1 year
This app helps you get insights and statistics about your site. Google Analytics is a better free alternative, so you can ignore this item.
Events Calendar App - Free for 1 year
This app allows you to add a calendar to your upcoming events to your website; you can also connect external calendars such as Google calendar to sync and display all your events in one place.
Professional Logo
Wix logo maker allows beginners to build their logo using two different methods, hiring a professional designer or design it themselves using the platform.
Customer care Priority Customer Care 24/7 Customer Care 24/7 Customer Care 24/7 Customer Care 24/7 Customer Care

Connect domain - $4.5/month

It’s the most basic and the cheapest Wix plan; however, it is unavailable in some countries, including the U.S.


Custom domain name: Included - Nice

Free Domain for 1 Year: Not included - Ugh

Removed Wix ad: No - Unprofessional

Free SSL Certificate: Included - Nice

Bandwidth: 1GB - Too limited

Storage space: 500MB - Sufficient for small websites

Video hours: None - Not an important feature

Site Booster App: Not included - Not needed in this plan

Visitor Analytics App: Not included - You can use google analytics for free

Professional Logo: Not included

24/7 Customer Care


Advantages:
  • Connect domain is very similar to the free plan; the only difference is that it allows you to connect your domain name with your Wix website (e.g., www.mysite.com).
  • This plan comes with 500MB of storage, not bad and sufficient for small websites.


Disadvantages:
  • This plan comes with 1GB of bandwidth which is too limited for monthly visitors; that’s why we recommend avoiding this plan, especially for business websites.
  • This plan still displays Wix branded ads on your website that make it look amateurish.
  • This plan doesn’t offer a free domain for the first year.


Use case:

While it’s the cheapest plan, it’s not recommended due to its low bandwidth and displayed ads; on top of that, it doesn’t include a free domain for the first year.


Combo - $14/month

The Combo can be a good starter plan for a nominal fee.


Custom domain name: Included

Free Domain for 1 Year: Included

Removed Wix ad: Yes

Free SSL Certificate: Included

Bandwidth: 2GB - Not bad

Storage space: 3GB - Satisfactory for small websites

Video hours: 30 minutes - Not an important feature

$300 Ad Vouchers: Not included

Site Booster App: Not included - Not needed in this plan

Visitor Analytics App: Not included- You can use google analytics for free

Professional Logo: Not included

24/7 Customer Care


Advantages:

  • Free domain name for the first year.
  • No Wix branded ads.
  • It comes with 3GB of storage; for most small websites, this storage is satisfactory.


Disadvantages:

  • We can’t call it a disadvantage, but a 2GB of bandwidth can be limiting; you can have around 2000 monthly visitors depending on the size of your web pages, sufficient for low-traffic websites.


Use case:

This plan is recommended for users who want to begin using Wix or have a low-traffic or medium-scale website. Then, if you hit your bandwidth cap, you can easily upgrade the Unlimited plan.


Unlimited plan - $18/month

Unlike the Combo plan, the Unlimited plan has no bandwidth cap, meaning you can have unlimited monthly visitors, essential for popular websites, which makes this plan a great choice.


Custom domain name: Included

Free Domain for 1 Year: Included

Removed Wix ad: Yes

Free SSL Certificate: Included

Bandwidth: Unlimited - Awesome!

Storage space: 10GB - Great

Video hours: 1 hour - Not an important feature

$300 Ad Vouchers: Included

Site Booster App: Included - Nice to have it

Visitor Analytics App: Yes - You can also use google analytics for free

Professional Logo: Not included

24/7 Customer Care


Advantages:

  • This plan offers unlimited bandwidth; this is a great advantage for popular websites.
  • 10GB of storage; for more content and a faster website.
  • A $300 ad voucher is another bonus if you want to test your paid advertisement.
  • Great value for money.


Disadvantages:

  • We didn’t find any weaknesses.


Use case:

This plan has the best value and is recommended to most users, especially for high-traffic websites; choose this plan if 10GB of storage is enough. On top of that, the unlimited bandwidth eliminates your concern about traffic numbers.


Pro plan - $23/month

This plan is pretty similar to the Unlimited plan; the only significant difference is the 20GB of storage that helps power your website regarding storage and speed.


Custom domain name: Included

Free Domain for 1 Year: Included

Removed Wix ad: Yes

Free SSL Certificate: Included

Bandwidth: Unlimited - Awesome!

Storage space: 20GB - Cool!

Video hours: 2 hours - Not an important feature

$300 Ad Vouchers: Included

Site Booster App: Included - Nice to have it

Events Calendar App: Included - Nice to have it

Visitor Analytics App: Included - You can also use google analytics for free

Professional Logo: Included - Nice to have it

24/7 Customer Care


Advantages:

  • This plan offers unlimited bandwidth; this is a great advantage for popular websites.
  • This plan comes with 20GB of storage, plenty of space for your content, and a faster website.
  • A $300 ad voucher is another bonus if you want to test your paid advertisement.
  • It also comes with one year of Events Calendar app, but many users may not need it.
  • With the pro plan, you can fully unlock the Logo maker on the platform with ease. It is the only feature from our opinion that we think to make the Pro plan great. With this plan, you can completely design your website and include a free logo without any hassle, we can’t say it gives you the best design result, but it was good enough for most people in our real test. You can read more about the Wix Logo maker in our dedicated article.


Disadvantages:

  • Wix shows a "best value" badge on this plan; however, we think the Unlimited plan has a better value.


Use case:

Choose this plan only if you need 20GB of storage for a popular website; otherwise, go with the Unlimited plan.


VIP plan - $39/month

The VIP Plan for regular websites is the highest plan that you can choose. It is very similar to the Pro plan, except it gives you 35GB of storage. You will be regarded as one of the most particular customers.


Custom domain name: Included

Free Domain for 1 Year: Included

Removed Wix ad: Yes

Free SSL Certificate: Included

Bandwidth: Unlimited - Awesome!

Storage space: 35GB - Impressive!

Video hours: 5 hours - Not an important feature

$300 Ad Vouchers: Included

Site Booster App: Included - Nice to have it

Events Calendar App: Included - Nice to have it

Visitor Analytics App: Included - You can also use google analytics for free

Professional Logo: Included - Nice to have it

Priority Customer Care


Advantages:

  • 35GB of storage, maximum storage capacity.
  • Priority customer care gives you support priority, meaning your customer support tickets will be answered much faster.


Disadvantages:

  • This plan doesn't also come with an online store with makes working with this plan look like a complete waste of time and money. If you need an excellent online store to the value of money that the VIP business for regular businesses offers, upgrading to the business or e-commerce package is ideal. 


Use case:

Upgrade to this plan if quick support response time can justify the price, and your popular website needs maximum storage while you don’t need to sell online.


Our recommendation

The Combo plan is a great starting point for regular websites without e-commerce; it offers everything you need to build your website.

If you get close to hitting your data caps, Wix will give you a heads up; the good thing is, it’s effortless to upgrade to a higher plan, and Wix will preserve your existing funds.

Wix Business & eCommerce Plans:

Wix business plans are essential for e-commerce, online stores, and booking websites that accept online payments, with a pricing range from $23 to $49 per month (billed annually).


Here is a quick side by side comparison:
Business VIP Business Unlimited Business Basic
Secure Online Payments
Receive online payments in a secure and encrypted environment, and manage all transactions from your Wix dashboard.
Plans & Recurring Payments
Collect recurring payments for your subscriptions and pricing plans.
Customer Accounts
Give loyal customers fast checkout. Save customer payment methods, delivery addresses & more.
Custom Domain
Connect your domain name with your Wix website (e.g., www.mysite.com).
Free Domain for 1 Year
Get a 1 year free domain name for the annual subscription, you will need to pay $14.95 after the first year.
Remove Wix Ads
Remove all Wix branded ads from you website.
Bandwidth
Bandwidth is the amount of data your website can transfer to your visitors within a month, the more visitors your have, the more bandwidth you will need.
Unlimited Unlimited Unlimited
Storage Space
Storage space to upload your images, videos, audio, and documents.
50GB 35GB 20GB
Video Hours
Upload your videos on your site with Wix Video. This can be ignored since you can embed as many YouTube videos as you wish from your channel to your website without consuming your bandwidth.
Unlimited 10 Hours 5 Hours
$300 Ad Vouchers
This $300 voucher can be helpful if you want to advertise your website on Google and Bing.
Customized Reports
Create custom reports and get insights and make data-driven decisions for your business.
Customer Care Priority Customer Care 24/7 Customer Care 24/7 Customer Care

Complete eCommerce Platform:
Business VIP Business Unlimited Business Basic
Unlimited Products
You can showcase unlimited products & collections. You also add sorting & filter options so customers can easily shop.
Abandoned Cart Recovery
Recover lost sales by sending automated reminder emails to customers who left items in their cart.
Subscriptions
Offer subscriptions and collect recurring payments on your products.
Multiple Currencies
Display product pricing in your customer's local currency.
Automated Sales Tax
Automate sales tax calculation with the most current rates across the U.S., EU and world.
500 Transactions/mo 100 Transactions/mo
Advanced Shipping
Print shipping labels, connect advanced shipping apps, and manage end-to-end order fulfillment.
Sell on Social Channels
Sell your products on channels such as Facebook & Instagram.
Sell on Marketplaces
Sell your products in the most significant online marketplaces to reach more customers.
Dropshipping by Modalyst
Source & sell millions of high-quality products with dropshipping—no inventory risk.
Unlimited Products Up to 250 Products
Product Reviews by KudoBuzz
Automatically send requests to your customers asking for reviews, then showcases collected reviews on your homepage, product pages, and social channels to build trust and increase sales.
3,000 Reviews 1,000 Reviews
Loyalty Program by Smile.io
Reward returning customers & build brand loyalty. Offer points, coupons, discounts & more.
Online Bookings Platform
All the solutions you need to accept online bookings for appointments, classes and courses.
Ticket & Event Management
Promote, sell tickets and manage your events.
Take Online Orders
Create menus and manage your restaurant sales.
Manage Hotel Reservations
Automate your hotel reservation 24/7.
Wix Fit - Complete Solution for Fitness Pros
Scheduling services, manage online sessions, mobile app for members, and more for your fitness business.
Monetize Your Art & Content
Stream video & music and sell your artwork.

Business Basic - $23 per month

The best plan to start with e-commerce.

This plan might seem short in terms of features, but it’s enough to kick start your business and receive online payments.


Storage space: 20GB - Great

Video Hours: 5 hours- Not an important feature

Customized reports: Not included

Customer Support: 24/7 Customer Care

Subscriptions: Not included

Multiple Currencies: Not included

Automated Sales Tax: Not included

Advanced Shipping: Not included

Sell on Marketplaces: Not included

Dropshipping: Not included

Product Reviews: Not included

Loyalty Program: Not included


Advantages

  • You can showcase unlimited products & collections. You also add sorting & filter options so customers can easily shop.
  • A complete e-commerce solution for your restaurant, hotel, courses, events, fitness, and art, for a nominal fee. 


Disadvantages

  • You can’t collect requiring payments for your subscription offers.
  • Multiple currencies is not available either; as a result, your customers won’t be able to see prices in their local currency.


Use case:

Business Basic is the best plan for smaller online stores or growing businesses that allows you to accept online payments. Remember, you can easily upgrade to a higher plan when your business grows and increases sales.


Business Unlimited - $27 per month

With the unlimited pricing plans, you get strictly professional e-commerce features for your large stores, and it also comes with a little more storage.


Storage space: 35GB - Impressive!

Video Hours: 10 hours- Not an important feature

Customized reports: Not included

24/7 Customer Care

Subscriptions: Included - Great feature

Multiple Currencies: Included - Good to have it

Automated Sales Tax: 100 Transactions/mo - Makes life easier

Advanced Shipping: Included - Makes life easier

Sell on Marketplaces: Included - Leverages your sales

Dropshipping: Up to 250 Products - Great to have it

Product Reviews: 1,000 Reviews - Builds trust and increases sales

Loyalty Program: Not included


Advantages:

  • Subscription is unlocked in this plan; as a result, you can collect requiring online payments on your products.
  • Multiple currencies is available in this plan, so your customers will see the prices in their local currency.
  • You will get sales tax automation for 100 transactions per month.
  • This plan comes with an advanced shipping feature as well; this allows you to print shipping labels, connect advanced shipping apps and manage end-to-end order fulfillment.
  • You can sell your products in the most significant online marketplaces to reach more customers.
  • This plan also gives you access to KudoBuzz. This Wix app automatically sends requests to your customers asking for reviews, then showcases collected reviews on your homepage, product pages, and social channels to build trust and increase sales.


Disadvantages:

  • Customized Report is locked in this plan, meaning you can’t create custom reports to get insights for your business; we expected this feature in this plan.


Use case:

Upgrade to this plan when your business starts to grow, and you want to leverage your sales using the features available in this plan.


Business VIP - $49 per month

The most expensive plan you can choose. This plan is an excellent choice for users who are making serious money from their business.


Storage space: 50GB - Impressive!

Video Hours: Unlimited - Nice to have it

Customized reports: Included - Get insights and make data-driven decisions for your business.

Priority Customer Care

Subscriptions: Included - Great feature

Multiple Currencies: Included - Good to have it

Automated Sales Tax: 500 Transactions/mo - Makes life easier

Advanced Shipping: Included - Makes life easier

Sell on Marketplaces: Included - Leverages your sales

Dropshipping: Up to 250 Products - Great to have it

Product Reviews: 1,000 Reviews - Builds trust and increases sales

Loyalty Program: Included


Advantages:

  • Automated sales tax upgraded to 500 transactions per month.
  • With the Business VIP plan, you will get priority support.
  • Wix helps increase the limit set aside for dropshipping
  • More online reviews
  • Full-time loyalty program for your store.


Disadvantages:

  • Even if it is tagged the VIP plan, most people hardly refer to it as VIP because some of the features pricing is no different from the lower plans, and it does not offer an excellent value for money.


Use case:

Only go with this plan if your business is in good shape, and Priority Customer Care, more storage, and unlimited dropshipping can justify the price.


Our recommendation

We recommend Business Basics to most Wix beginners who want to start selling online. You can easily upgrade to the higher plan as soon as your sales start to take off. As we mentioned earlier, Wix will preserve your existing credits.


Enterprise - From $500/month

With Enterprise, Wix will dedicate professional teams to take care of everything from A to Z, such as web development, UI and graphic design, marketing, HR and internal communications, product management, and customer support.


Use case:

This plan can be a good choice for industry leaders.

With this price, you can consider using Shopify, a dedicated platform for e-commerce.

Hidden costs

Auto-renewal

Not a hidden cost, but Wix automatically renews subscriptions by default; it can be unexpected.


Turning the auto-renewal off:

Go to Premium Subscriptions in your Wix account.

Click the three-dot (Show More) icon ... next to the applicable Plan.

Finally, click Cancel Plan and confirm.


Canceling your subscription won’t cancel your plan; it just stops auto-renewal. Wix will notify you in advance when you need to renew your subscription.


Additional cost for installed apps

If you use a premium app that offers a free trial, you will be required to pay for that app in its new renewal.

Free domain

Wix offers a free domain for the first year, and you will be required to pay $14.95 after the first year. If you don’t, someone else may register that domain, and you will lose it.


Business email accounts

Wix does not come with a free business email account; you can get your custom business email from Google Workspace right from your dashboard, starting from $6 per month.


FAQs

Is Wix really free?

You can use Wix for free as long as you want; they never force users to upgrade to a premium plan.


Can I upgrade or downgrade my Wix plan?

Yes, upgrading or downgrading Wix plans is straightforward and pretty simple; the good thing is Wix will preserve your existing credits.


Does Wix offer a monthly subscription?

Yes, but you won't get discounts. You won't have access to the Free Domain offer for the first year too.


How can I cancel my premium plan or turn off auto-renewal?

Canceling your premium plan is pretty straightforward.

Go to Subscriptions in your Wix account.

Click the three-dot (Show More) icon ... next to the applicable Plan.

Finally, click Cancel Plan and confirm.

How to cancel premium plan or turn off auto-renewal


What are the Wix accepted payment methods?

Wix accepted credit cards are VISA, Master Card, Discover, American Express, JCB, Diners, and UnionPay (UnionPay is still unavailable for some users).

For users located in the European Union, Wix also accepts SEPA debit payments to simplify the bank transfers in euro.

Unfortunately, Wix does not accept third-party services such as PayPal at this time.


Does Wix offer a money-back guarantee?

Indeed, if you cancel your Premium Plan within the first 14 days for any reason, you will receive a full refund. No questions asked!


How many products can I add to my Wix e-commerce store?

There's no limit; you can add as many items as you want.


Does Wix plans come with hosting?

Yes, all Wix plans include hosting; no extra configuration or additional cost is needed.


What happens after I use my free domain for the first year?

To preserve your domain, you need to pay around $14.95 per year.


What domain extensions come with Wix free domain?

You can get .com, .net, .org, .biz, .info, .co.uk, .co, .guru, .email, .expert, .tv

Please bear in mind that it's only free for the first year.


Is it easy to transfer my domain from somewhere else to Wix?

The transfer process is straightforward; you can manage your domain within your Wix dashboard, but the downside is custom email is not included.


Does Wix premium offer email accounts for my domain name?

No, unfortunately, Wix does not offer custom email. You need to connect your domain to Google Workspace right from your user dashboard to get your custom email address; this would cost you around $10 per month.


What is Wix Ascend?

Wix Ascend is an all-in-one marketing suite; in a nutshell, it helps entrepreneurs, and small businesses to promote their Wix website and turns leads into customers. Ranging from $10 to $49 a month. We're currently testing this service and publish our review soon.

Summary of Wix plans and pricing

Plan Monthly 1 Year 2 Years 3 Years Best for
Free - - - - This plan helps you gain insight into the Wix platform; it also is a good choice for personal websites.
Connect domain $7 $4.5x12 $4x24 - While it’s the cheapest plan, it’s not recommended due to its low bandwidth and displayed ads; on top of that, it doesn’t include a free domain for the first year.
Unavailable in some regions, including the USA.
Combo $19 $14x12 $11.5x24 $10x36 This plan is recommended for users who want to begin using Wix or have a low-traffic or medium-scale website.
Unlimited $25 $18x12 $14.5x24 $13x36 This plan has the best value and is recommended to most users, especially for high-traffic websites; choose this plan if 10GB of storage is enough. On top of that, the unlimited bandwidth eliminates your concern about traffic numbers.
Pro $30 $23x12 $19x24 $17x36 Upgrade to this plan if quick support response time can justify the price, and your popular website needs maximum storage while you don’t need to sell online.
VIP $47 $39x12 $35x24 $31x36 Business Basic is the best plan for smaller online stores or growing businesses that allows you to accept online payments. Remember, you can easily upgrade to a higher plan when your business grows and increases sales.
Business Basic $30 $23x12 $20x24 $18x36 Business Basic is the best plan for smaller online stores or growing businesses that allows you to accept online payments. Remember, you can easily upgrade to a higher plan when your business grows and increases sales.
Business Unlimited $35 $27x12 $23.5x24 $22x36 Upgrade to this plan when your business starts to grow, and you want to leverage your sales using the features available in this plan.
Business VIP $56 $49x12 $42x24 $38.5x36 Only go with this plan if your business is in good shape, and Priority Customer Care, more storage, and unlimited dropshipping can justify the price.


Conclusion

Is Wix worth paying for?

We have shown you all the pricing features of the Wix platform. The question that should be in your mind now is, Is it a reasonable price for your money? When looking for the best pricing plan, you can work with, remember that not everything on the highest plans is needed.
To get the best results, we usually advise that you start with the cheapest plan and work your way up to the plan that suits your needs to achieve the best kind of results.
The Online store on the Wix platform is pretty low-cost to start from there are build your way up for the best results. Do not subscribe to the highest plan if you haven't figured out what you need to do.
The only drawback I see is the hidden costs you may encounter while using Wix, such as custom email and premium apps.
Overall, I think Wix premium plans are reasonably priced and offer great value for the money.

Wix
scored
4.5 stars
in our research for
Pricing, plans, and hidden costs