Wix

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Wix Pros and Cons You Must Know; Is this the Right Website Builder for You?

May 2021
In-depth reviews
The iconic drag and drop feature of Wix allows users to build and host their websites. Built-in features, app store, and professional templates are made to meet any business needs, that's why Wix has become a host for hundreds of millions of websites. However, this platform has its own disadvantages. This article will highlight the pros and cons of this platform, when to use and when to avoid it.

The iconic drag and drop feature of Wix allows users to build and host their websites. Built-in features, app store, and professional templates are made to meet any business needs, that's why Wix has become a host for hundreds of millions of websites. However, this platform has its own disadvantages. This article will highlight the pros and cons of this platform, when to use and when to avoid it.

What are the advantages of Wix?

1. Wix has an intuitive editor

Wix editor has made it easy for everyone to build their website without touching a single line of code or having technical skills.

Wix ADI (Artificial Design Intelligence) can automatically build your entire website in minutes by asking you a few questions, the most straightforward method on the planet.

If you are an advanced user or web developer, Wix Editor X gives you more advanced features, flexible grids, and breakpoint control to create responsive sites.

2. Professional & mobile-optimized templates

You can  pick a template and build your website on a pre-made foundation. To comprehend this, think of Wix as a constructed building like a house. The house's structure is already established. All that remains is for you to paint the wall and put furniture. Similarly, Wix will offer you a framework or structure. You can select the theme and add any feature; this may be photo galleries and other apps. In addition, Wix templates are automatically mobile-optimized that look great on smaller screens.

Wix intuitive editor
Wix has an intuitive editor


3. Wix has a great flexibility

Wix has proven to be highly flexible. In contrast to other website builders, Wix allows any user to move the elements around freely.


4. Wix has a good SEO, speed and security

Today, Wix gives you everything you need to get found on google and grow your organic traffic, Wix have also performed great in our speed test, in addition, Wix provides enterprise lever security using SSL certificate, level 1 PCI compliant, and ISO 27001 & 27018 certificates.

The site back of the Wix hosted website is an automatic backing up point of your website that can be restored when needed.


5. You can use Wix for free, as long as you want

You can start using Wix for free; while there are some drawbacks to the free plan, but it allows you to test the platform before going premium.


6. Combination of Wix app market and templates

The combination of Wix's wide range of templates and the app market gives you endless possibilities.

Wix offers over 800 templates with exceptional design (and constantly updating). They provide pre-built layouts for many topics and industries. In addition, you can add extra functionalities to your website using the Wix app market, things like newsletter tool, live chat, online booking, and much more. These can all be incorporated into your website.

Wix app market
Wix app market

7. Great for small businesses and websites

Wix is the only platform we suggest for small businesses and websites, such as restaurants, consulting services, booking, events, CV and portfolios.


What are the disadvantages of Wix?

1. Not a good option for content-heavy sites

Wix has a 100 static page limit. You can use dynamic pages to populate more than 100 pages, but that still doesn't make sense when you can't migrate to another platform. So avoid Wix if you have a content-heavy website in mind such as Cnet or PCmag. 

For content heavy blogs and websites, WordPress can be a better CMS platform with great features and plugins.

For large online stores, shopify is a better option.


2. Unable to migrate to another platform

Unlike WordPress, Wix does not allow users to export content and migrate to another platform in a seamless process. Therefore, if you need to migrate your website to another platform, this needs to be done manually for every single page; this can be a nightmare for content-heavy websites.

3. Changing template is not possible

Wix offers a wide variety of beautiful and unique templates that you can work with. However, if you choose a template and publish your site, it is often quite difficult to change it to another one. So, if you are going for a template on Wix, please ensure that you have taken enough time to use the template, understand its features and accept that it will work for you for an extended period; this is the only way you can get good results.

4. Hidden costs

You may face extra charges on your next renewal if you use additional apps and the free domain bonus. We don't want you to avoid Wix because of hidden costs, but you need to be aware of it.

Conclusion

This article shows you all you need to know about those that should use Wix and those that shouldn't use the platform. For small websites not more than 100 pages, such as restaurants, consulting services, booking, events, CV, and portfolios, Wix is the website for you to use, however, you will have problems with content-heavy websites similar to Cnet or PCmag.

Wix
scored
4 stars
in our research for
Usability