Wix

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Do Wix websites rank well? 2022 Wix SEO review

May 2021
In-depth reviews
Websites use Search Engine Optimization or SEO to rank on search engines and improve website visibility.
Many people ask, is Wix an SEO-Friendly platform? The short answer is Yes; Wix is backed by solid inbuilt tools covering all SEO functionalities to rank on Google and grow organic traffic.

Websites use Search Engine Optimization or SEO to rank on search engines and improve website visibility. Many people ask, is Wix an SEO-Friendly platform? The short answer is Yes; Wix is backed by solid inbuilt tools covering all SEO functionalities to rank on Google and grow organic traffic.

Most web users pick sites that they find on the first page of Google rankings; therefore, standing out among 400 million active websites can be a big challenge; however, with a well-improved SEO, you will excel in your given niche.

In this article, we will explain some of the main SEO features of Wix and share a few tips on how to rank higher on Google. At the end of this piece, you will be able to know if using Wix is the best option for you and your website.
In the last couple of years, Wix has aligned its infrastructure with the needs of search engines to get the best SEO results and compete with other platforms such as WordPress.
Wix gives full control to users by allowing them to customize the site’s meta tags, URL slugs, canonical tags, structured data, robots.txt file, and more.

Advanced Wix SEO features

Wix SEO wizard

Follow actionable steps to optimize your SEO and get indexed by google. 

Robots.txt Editor tool

Robots.txt is a file that tells bots which page to crawl and index and which page to ignore.

Your default site’s robots.txt file allows bots to search all of your site's pages; if you want to hide some of your private pages from search engines, you need to edit your robots.txt from your dashboard.

Structured Data

In a nutshell, structured data helps Google understand the content of a page; In other words, structured data provides more information about the meaning of a page to Google.

Wix automatically adds structured data to dynamic pages such as blog posts, events, and product pages to make the page content eligible to appear as a rich result, as shown here:

Structured data make the page content eligible to appear as a rich result

You can use Velo’s structured data API to override your default structured data.

Server-Side Rendering (SSR)

SSR allows search engine bots to read your site content entirely, and the good news is Wix’s infrastructure is based on SSR.

Dynamic XML Sitemaps

An XML sitemap is a file located in your site's root directory that lists all the pages of your website and the link between them; Google and other search engines use this sitemap to find all the website pages listed on the sitemap.

Wix dynamically generates your XML sitemap and keeps it up to date whenever you add or remove a page from your site.

Canonical Tags

When you have a duplicate version of the same page(s), the canonical tag tells search engines to focus on the primary version of the page for indexing.

Wix automatically sets your default canonical tags; however, you have full control to customize them.

301 Redirect Manager

Redirecting tells your visitors and Google that a page or a website has a new location; for instance, if you change a page URL, your visitors will be redirected to the new location even if they use the old URL.

Using Wix URL Redirect Manager, you can manually set up a redirect for a single URL or save time by importing your CSV file for up to 500 URLs at once.

Flexible Meta Tags

SEO-friendly meta tags will be auto-generated for all site pages by Wix; Such as title, description, and OG tags. With Wix SEO Patterns tool, you can modify your meta tags or add new ones and apply your changes across multiple products, blog pages or events, instead of editing page-by-page.

Image Optimization

Site speed is a key signal used by Google's algorithms to rank pages.

One of the ways you can optimize your site speed is to optimize your images; Wix automatically does that for you for faster downloads. Wix automatically converts large images into WebP, a modern format smaller than JPEG images with the same quality.

Smart Caching

Static pages will be cached automatically for faster load time.

AMP - Accelerated Mobile Pages for Wix Blog

AMP improves page load time for your blog posts on mobile devices.

Mobile-Friendly

Being mobile-friendly is another principal signal used by Google to rank pages.

Wix websites are fully responsive and mobile-friendly by default.

SEO APIs for Developers

Take SEO control to the next level using SEO APIs; developers can override the default SEO setting. Add JavaScript and modify some of the site's HTML and create functions that set your meta tags, structured data.

Google integration

Google My Business and Search Console are integrated into the Wix dashboard.

My Business is a free and powerful service from Google that allows businesses to connect with their customers on Google Search and Maps and maximize local search.

You can instantly verify your site and submit your sitemap right from your Wix dashboard using Google Search Console. On top of that, it reveals valuable insights such as search analytics and queries that bring users to your site; this aids you in optimizing your content. 

Pros and cons of Wix SEO

Pros
  • Wix SEO wizard - Using Wix SEO wizard, users won't need any technical skills to optimize their website.
  • Mobile-Friendly - Being mobile-friendly is a must-have for SEO.
  • No SEO plugins needed - Almost everything you need is available in your Wix dashboard.
  • Google integration - You don't have to leave your Wix dashboard for Google services such as My Business and Search Console.
Cons
  • Advanced SEO is designed for developers - If you want to have more SEO control to override default settings, you need to go with Velo APIs, an advanced developer tool.

Conclusion

Wix is packed with reliable tools to build a strong SEO foundation and rank well.
Wix SEO features enable users to concentrate on the content they wish to work on, such as entertainment, sports, fashion, lifestyle, etc., without worrying about the steps it needs to rank higher.

Wix
scored
4.5 stars
in our research for
SEO