Most web users pick sites that they find on the first page of Google rankings; therefore, standing out among 400 million active websites can be a big challenge; however, with a well-improved SEO, you will excel in your given niche.
In this article, we will explain some of the main SEO features of Wix and share a few tips on how to rank higher on Google. At the end of this piece, you will be able to know if using Wix is the best option for you and your website.
In the last couple of years, Wix has aligned its infrastructure with the needs of search engines to get the best SEO results and compete with other platforms such as WordPress.
Wix gives full control to users by allowing them to customize the site’s meta tags, URL slugs, canonical tags, structured data, robots.txt file, and more.
Follow actionable steps to optimize your SEO and get indexed by google.
Robots.txt is a file that tells bots which page to crawl and index and which page to ignore.
Your default site’s robots.txt file allows bots to search all of your site's pages; if you want to hide some of your private pages from search engines, you need to edit your robots.txt from your dashboard.
In a nutshell, structured data helps Google understand the content of a page; In other words, structured data provides more information about the meaning of a page to Google.
Wix automatically adds structured data to dynamic pages such as blog posts, events, and product pages to make the page content eligible to appear as a rich result, as shown here:
You can use Velo’s structured data API to override your default structured data.
SSR allows search engine bots to read your site content entirely, and the good news is Wix’s infrastructure is based on SSR.
An XML sitemap is a file located in your site's root directory that lists all the pages of your website and the link between them; Google and other search engines use this sitemap to find all the website pages listed on the sitemap.
Wix dynamically generates your XML sitemap and keeps it up to date whenever you add or remove a page from your site.
When you have a duplicate version of the same page(s), the canonical tag tells search engines to focus on the primary version of the page for indexing.
Wix automatically sets your default canonical tags; however, you have full control to customize them.
Redirecting tells your visitors and Google that a page or a website has a new location; for instance, if you change a page URL, your visitors will be redirected to the new location even if they use the old URL.
Using Wix URL Redirect Manager, you can manually set up a redirect for a single URL or save time by importing your CSV file for up to 500 URLs at once.
SEO-friendly meta tags will be auto-generated for all site pages by Wix; Such as title, description, and OG tags. With Wix SEO Patterns tool, you can modify your meta tags or add new ones and apply your changes across multiple products, blog pages or events, instead of editing page-by-page.
Site speed is a key signal used by Google's algorithms to rank pages.
One of the ways you can optimize your site speed is to optimize your images; Wix automatically does that for you for faster downloads. Wix automatically converts large images into WebP, a modern format smaller than JPEG images with the same quality.
Static pages will be cached automatically for faster load time.
AMP improves page load time for your blog posts on mobile devices.
Being mobile-friendly is another principal signal used by Google to rank pages.
Wix websites are fully responsive and mobile-friendly by default.
Google My Business and Search Console are integrated into the Wix dashboard.
My Business is a free and powerful service from Google that allows businesses to connect with their customers on Google Search and Maps and maximize local search.
You can instantly verify your site and submit your sitemap right from your Wix dashboard using Google Search Console. On top of that, it reveals valuable insights such as search analytics and queries that bring users to your site; this aids you in optimizing your content.
Wix is packed with reliable tools to build a strong SEO foundation and rank well.
Wix SEO features enable users to concentrate on the content they wish to work on, such as entertainment, sports, fashion, lifestyle, etc., without worrying about the steps it needs to rank higher.
A web design enthusiast and writer.